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FREQUENTLY ASKED QUESTIONS
Which industries do you serve? Accountants, architectural firms, bakeries, car dealerships, cleaners, clothing stores, construction companies, art & deco. stores, dentists, doctors, electricians, florists, funeral homes, furniture stores, grocery stores, gyms, hair salons, spas, health and beauty companies, hotels, jewelers, juice companies, landscapers & irrigation systems, manufacturers, optometrists, pet shops, pharmacies, photographers, plumbers, real estate, restaurants, trade associations, and veterinarians.
Do you install social media?
Yes. We open, create and manage social media accounts for you. Each address created for your social media accounts can be sent directly to the administrator of your website, and can be added to your "Home" page. We will provide all necessary information like passwords, user ID, or pins for you to have access to all your social media accounts. You have access to your social media accounts at anytime.
How much does it cost to open a social media account? It is free, as long as you buy one (1) of our plans that includes the social media account you would like to have installed. If you do not want to buy a plan but you would like that we install a social media account for you, we charge $125 per social media account. We add information about your profile, bio, business descriptions, cover photo and vignette.
What do you mean by a "post"? A post is a message shared on social media. A "regular" post cannot be used as an advertisement. A post is a form of electronic communication to share general information like checklists, trends, ideas, tips and tricks, advice, personal messages, expert opinion, quotes, interesting facts, motivation, and other content such as questions, did you know, and how to. A post gives general information about your industry and allows the readers to take action by clicking on the link to your website for more information about you and your company. A post is an easy way to increase your market share, and let people know that you are the expert in your industry by sharing your knowledge and advice. Using a regular post as an advertisement is prohibited on all social media platforms. You can have your account temporarily closed. If you want to promote your business on social media, you must buy advertisements. We offer the Visibility Starter Plan to address your advertisement needs on social media.
May I add pictures, texts or video by myself and press "like" or "sharing" if I buy a plan? Yes. You can do what ever you want to do in you social media accounts. There is no restriction. We honor our part of the agreement, and if you want to add more visual, information or even create a post you can do it all. Bigger is Better!
What is the difference between the Social Media & Analytics, the Social Media Postings and the Ready to Go Posts sections on your website? The Social Media & Analytics section proposes the most complete plans for the management of all your social media accounts with posting, metrics, Google Analytics and YouTube. You select 3, 4 or 5 social media networks such as Facebook, LinkedIn, Twitter, Pinterest or Instagram to complete your plan. The Social Media Postings section allows you to select separate social media networks such as Facebook, Twitter, LinkedIn, Pinterest, Instagram or YouTube. It includes the management of your social media account with postings.
What are the social media networks that you manage? We have combined the leading social media in packages to maximize your visibility and your message on many platforms at the same time. We offer social media plans with Facebook, Twitter, LinkedIn, Instagram, Pinterest and YouTube.
Do you offer custom packages? Yes. You can create your own package and ask us for a quote for services.
Who is going to take care of my accounts? A social media specialist certified in e-marketing.
Is the same person always assigned to manage all my accounts? Yes. Depending on your posting schedule another staff member could also be involved with your accounts.
How will the person who manages my account communicate with me? The person assigned to your account is going communicate with you by email, once a month, asking you to approve your materials before they are posted online. You can concentrate on what matters to you in your business. We handle the rest.
How long does it take before having my first post? Your first post will be ready for your review after we receive the confirmation of your payment. While waiting for payment confirmation, we ask you to answer our questionnaire to set-up your social media accounts and to send us quickly all the material (logo, website URL, etc.) so we can begin preparatory work. Your payment must always be confirmed each month before you receive posts for your approval.
Which type of content do you publish online? We publish posts, messages, landing pages and blogs. The content we publish online can take different forms such as advice, benefits, best practices, checklists, contests, did you know, expert opinion, how to, interesting facts, motivation, questions, quotes, statistics, step-by-step, tips and tricks, top lists and trends.
No. We write and publish only content that is acceptable for the social media site. All material and content that is prohibited or illegal (pornography, violence, racism, threatens, harasses, bullies, giving misleading information about a product, a service, a company or an individual, etc.) cannot be published. The same rules apply for pictures and video. We are not liable for any content.
How do you create a post? We look for ideas to stay on trends that maximize your visibility. We research your industry and define the topic for the message. We create and develop the content for your messages, posts, tweets, etc. We build different templates to meet all your social media formats and sizes (depending on your plan). We include title, short description, content (text), company's logo, picture or video depending on the network requirements. We adjust all the material to proportion inside the template. We resize pictures if needed to better fit the space assigned by the network. We choose style of fonts, size of characters, color schemes and backgrounds for the layout. We strive for quality and design to impress your audience.
What else do you add to my posts to improve my visibility? We improve your visibility to the right prospects by adding hashtags, location (geo targeting), languages, keywords and a link to your website depending on your plan.
How does it work for pictures and credits? We take pictures from your website which you must approve before publishing them, or you can send us your additional pictures by email, and we will add them on your posts as needed. Be sure that you own the rights to put all your pictures online because we are not responsible for your picture’s rights. We have a bank of free pictures with credits depending on the industry available to our customers. We have a preference for color pictures with a high definition. If you are not satisfied with our selection of pictures or want additional pictures for your social media accounts, we can also provide you with pictures from other suppliers at an additional cost.
How come I see similar or identical visual and content to my post online? The exact same picture with credits in your post can be bought by other people too, and it is absolutely legal. Because the same pictures are sold and available to everyone, it is possible that the same picture can reappear somewhere on the web. The same applies for the content. For example, there are famous quotes that can be repeated across the web.
Can you add a video to my post? Yes. If you have a video already edited and ready to go online and own the rights. This is included only in some packages.
What is an holiday or national day? Digital Marketing writes optional posts and messages for holidays, recognition or special days if it is included in your package description. The content can take different forms such as New Year's Day, Martin Luther King’s Birthday, Groundhog Day, Super Bowl, Chinese New Year’s Day, Valentine’s Day, President's Day, Mardi Gras, International Women's Day, St. Patrick's Day, Earth Day, April Fool's Day, Patriot's Day, Easter, Administrative Professionals Day, Cinco de Mayo, Memorial Day, Flag Day, Father's Day, Mother’s Day, Independence Day, Labor Day, Constitution Day, Columbus Day, Boss's Day, Make a Difference Day, Halloween, Daylight Savings Time, Veteran's Day, Universal Children's Day, Thanksgiving Day, Black Friday, Poinsettia Day, Winter Solstice Day, Christmas, and even weird holidays like National Spaghetti Day (for Restaurants), National Love your Pet Day (for Veterinarians and Groomers) and, National Running Day (for Fitness Centers & Gyms).
May I make some changes in my content? Yes. We accept revisions before publishing your post online if revisions are included in your plan.
What happens if I still don't like my post before publishing? We are going to do everything that we can to please you, but if we have reached the deadline to publish your post, and you still don't like it. We will offer you the option to recycle one of your best past posts and update it to be published. We don't want you to lose your time window on social media. It's important to understand there is a deadline each month to publish your post, and our goal is always to offer you the best service possible by keeping you online. Take Note: A post/template rejected by you is the propriety of Digital Marketing until published and cannot be used under any circumstances. Digital Marketing owns all rights to a rejected post. There is no raincheck.
What happens if I want to make more changes in my text once it has been published? We can remove your first message from all your social media accounts and replace it with what will count as your second monthly message. Please note: A message published online will always leave traces on the web even if it has been removed from your social media.
I have a good idea and would like to write a message, may I? Yes, of course! This is your social media account, you can add pictures or video, create posts at any time. You don't have to ask for our permission. You still can do what you want with your social media accounts. During that time, Digital Marketing SLR Group is going to continue to honor the agreement and deliver your posts according to the package you selected.
I want to go in my account to look at the setting, may I? Yes. All the social media accounts belong to you and we encourage you to follow our work if you have time. We have nothing to hide and if you have a question, we will be happy to answer it.
Do I approve my material before publishing? All messages and material must be approved by you before publishing.
How many times will I have to approve my material during the year? Each month, you will receive by email material to be approved by you before it is published online.
What happens if I don’t answer on time to approve my posts? We have a schedule to meet for each message to be delivered online. If you are not timely in approving your posts, the schedule is delayed, and we cannot recapture the days that we have lost and may lose our posting window for that month. We suggest considering appointing an assistant who can approve the material when you are absent to avoid any undesirable delays. All messages and material must be approved by you or a person assigned and authorized by you within 48 hours after your posts was sent by Digital Marketing to your email address before anything is published.
Tell me more about the monthly metrics report? The monthly metrics report is a concise snapshot of activity on your social media accounts. We track your audience, number of clicks, and other metrics useful to define the level of the success of your posts.
What is the 1 page document called schedule (time) and calendar (date) of posting included in my package? This is a calendar of all your activities on your social media accounts we manage. The calendar keeps you informed about which message is online across your social media platforms. The document also contains information about scheduling, posts, and reposts. For each social media account, you will know exactly which day and time your messages are published online. Strategically there are hours better than others to post, tweet, blog or send a message, and we adapt your schedule to maximize each social media.
In which format are documents sent? WORD, EXCEL, .PDF, and .JPEG formats are the most common formats used, but we have other programs and formats available to tailor your needs.
What do you mean by “network optimization”? We review online your setting and activation structure like the meta description, URL, tags and more to optimize each section of your accounts and define clearly all the parameters in each social media platform configuration to improve your digital activities.
What do you mean by keywords research? We research keywords to achieve better rankings in search engines like Google, Yahoo, AOL, Ask and Bing. When people search on the web, they put words in a search engine and a list appears on the screen with the result of their search. We research keywords related to your industry to maximize the chance that the words used in the search engines give you a better chance to be found. We apply them on your posts and messages. Keywords research for a post, as an example, are usually used in titles and content.
What is the document “Learning About Your Company” (the questionnaire) about? This document is sent to you by email when you sign up for a plan with automatic billing. You fill out information about your company, your market, and your social media accounts. This is a one-time form that you must fill out. Once we receive it, we can create your posts, and manage your social media accounts.
Can I pay with checks or another type of payment than credit cards? Sorry, but we don’t accept checks or other type of payments! We accept only payment made by credit cards through PayPal.
What credit cards are accepted for payment? Master Card, Visa, Discover, and American Express.
What is the cycle of automatic payment? Your credit card will be charged monthly for our services (depending on your plan).
May I cancel my subscription if I don’t need it anymore? Yes. You can cancel any time with a written notice sent by email before your next monthly payment so we can make sure the cycle of automatic billing stops.